Pete Rose Steps Up to the Plate for SKECHERS

Rose spent the majority of his 26-year baseball career playing for and

later managing the Cincinnati Reds. Rose passed the 200 hits mark in 10 different seasons

and led the National League in hits seven times. Any such

statements are subject to risks and uncertainties that could cause

actual results to differ materially from those projected in

forward-looking statements. Pete

will help drive the message that our comfortable footwear is the ideal

way to help you stay relaxed in any situation.”

“I’ve loved these super comfortable Relaxed Fit shoes from the moment I

first tried on a pair, so it makes perfect sense now that I’m working

with SKECHERS,” said Pete Rose. The men’s footwear line is available in SKECHERS retail stores

as well as department and footwear stores around the globe.

“Our Relaxed Fit from SKECHERS

campaign has been so successful because fans love seeing sports icons

off the field,” added Michael Greenberg, president of SKECHERS. The risks

included here are not exhaustive. Beyond the numerous

records, Rose’s achievements include three World Series championships,

three batting titles, an MVP award, two Gold Gloves awards, Rookie of

the Year, and 17 All-Star appearances while playing five different

positions (2B, LF, RF, 3B, 1B). Forward-looking

statements can be identified by the use of forward-looking language such

as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,”

“project,” “will be,” “will continue,” “will result,” “could,” “may,”

“might,” or any variations of such words with similar meanings. New risks emerge from time

to time and the companies cannot predict all such risk factors, nor can

the companies assess the impact of all such risk factors on their

respective businesses or the extent to which any factor, or combination

of factors, may cause actual results to differ materially from those

contained in any forward-looking statements. The Company operates in a very

competitive and rapidly changing environment. (NYSE:SKX), based in Manhattan Beach, California,

designs, develops and markets a diverse range of lifestyle footwear for

men, women and children, as well as performance footwear for men and

women. I know I’m in great company with the roster of legends

that have worked on this campaign.”

Pete Rose’s campaign launches with a new television commercial utilizing

the same humorous tone as previous spots for Relaxed

Fit footwear starring Joe Montana and Mark Cuban, as well as an

upcoming spot with Joe Namath. Advertising

campaigns for the brand have also featured Meb Keflezighi, Wayne

Gretzky, Karl Malone, Evander Holyfield, Kareem Abdul-Jabbar, Rick Fox,

and Ronnie Lott.

*Matt Powell, April 2014 Footwear Overview

MANHATTAN BEACH, Calif.–(BUSINESS WIRE)–SKECHERS

USA, Inc. Factors that might cause or contribute to

such differences include the resignation of the Company’s former

independent registered public accounting firm, and its withdrawal of its

audit reports with respect to certain of the Company’s historical

financial statements; international, national and local general

economic, political and market conditions including the ongoing global

economic slowdown and market instability; consumer preferences and rapid

changes in technology in the highly competitive performance footwear

market; sustaining, managing and forecasting costs and proper inventory

levels; losing any significant customers, decreased demand by industry

retailers and cancellation of order commitments due to the lack of

popularity of particular designs and/or categories of products;

maintaining brand image and intense competition among sellers of

footwear for consumers; anticipating, identifying, interpreting or

forecasting changes in fashion trends, consumer demand for the products

and the various market factors described above; sales levels during the

spring, back-to-school and holiday selling seasons; and other factors

referenced or incorporated by reference in the Company’s annual report

on Form 10-K for the year ended December 31, 2013 and its quarterly

report on Form 10-Q for the three months ended March 31, 2014. (NYSE:SKX), recently called “the hottest major brand in

the U.S.” by Princeton Retail Analysis*, today announced that it has

signed legendary baseball great Pete Rose to join the team representing

the successful men’s Relaxed FitĀ® from SKECHERS footwear line. For more

information, please visit skechers.com, and follow us on Facebook (facebook.com/SKECHERS)

and Twitter (twitter.com/SKECHERSUSA).

Relaxed Fit from SKECHERS

footwear offers fashionable appeal with a spacious design that features

a roomier fit, a unique Skechers Memory Foam footbed and instant

comfort. A new

advertising campaign featuring Rose will begin in Fall 2014.

This announcement contains forward-looking statements that are made

pursuant to the safe harbor provisions of the Private Securities

Litigation Reform Act of 1995. “I can’t wait until everyone sees what

we have planned. SKECHERS footwear is available in the United States via

department and specialty stores, Company-owned SKECHERS retail stores

and its e-commerce website, and in over 100 countries and territories

through the Company’s international network of subsidiaries in Canada,

Brazil, Chile, Japan, and across Europe, as well as through joint

ventures in Asia and distributors around the world. Rose was named in 1999 as an outfielder

to the MLB All-Century team that recognized the 100 greatest players of

the past hundred years.

About SKECHERS USA, Inc.

SKECHERS

has a long history working with sports icons over the years. Moreover, reported results

should not be considered an indication of future performance.

SKECHERS USA, Inc. The campaign will extend across all media

with Rose appearing in print, outdoor, online and point-of-sale

materials through 2015.

. These forward-looking statements include,

without limitation, the Company’s future growth, financial results and

operations, its development of new products, future demand for its

products and growth opportunities, and its planned opening of new

stores, advertising and marketing initiatives. Given these risks and

uncertainties, you should not place undue reliance on forward-looking

statements as a prediction of actual results. He still holds the all-time MLB

records for hits (4,256), games played (3,562), at-bats (14,053), and

singles (3,215). “We’re

thrilled to bring Pete Rose on board and have a fantastic concept that

plays to his unmatched talent and of course his notoriety as well

Charles N. Lucius

Charles N. Lucius

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Charles N. Lucius

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